The Branch Manager has overall responsibility for effectively managing all facets of a particular
gym location to include customer satisfaction, effective recruitment, and selection, proper training of
the staff, employee personnel issues, sales & membership solicitation, facility cleanliness while
ensuring the club is achieving projected membership/sales goals as well as all other established
financial and operational goals.


Indirect contact with all department heads to give information, conduct verification of any untoward
incidents, and confer decision-making with regards to rectifying errors.


  • A facility is an overall manager who administers the Company’s policies and procedures.
  • Properly manage and maintain Gym operational budget
  • Control payroll costs to fall within the projected budget
  • Audit and approve the submission of payroll to the Corporate Office.
  • Responsible for overseeing the sales process and systems to ensure that stats are 100% accurate and submitted on a timely basis by the Sales Manager.
  • Manage, monitor, and evaluate the performance of all gym-related managers.
  • Monitor the hiring, training, and scheduling of all gym level staff.
  • Be able to train and mentor subordinates who can be then considered for promotion to management-level positions.
  • Communicate with gym-level employees through staff meetings.
  • Attend and participate in meetings with the CEO twice per month, or as needed.
  • Coordinate and follow up with staff & HODs for the points raised in TQM Audits Inspection.
  • Properly delegate, monitor, and evaluate specifically assigned responsibilities of the sales team
    through the Sales Manager.
  • Ensure that all staff is adhering to staff uniform policy including uniform and name tags at all times when on duty.
  • Responsible for managing disciplinary actions involving all gym level employees.
  • Responsible for monitoring all incident reports filed at the gym involving members and staff.
  • Review & approves all schedules of each gym department.
  • Manage results of gym shop reports on a monthly basis.
  • Oversee maintenance of inventory levels of office and retail supplies.
  • Submit all new hire and termination information to Corporate as required by the HR department.
  • Successfully completed the GM Management Training and other required courses.


  • Provide and maintain the highest level of customer service in a high volume retail environment through personal actions and development of the staff.
  • Provide effective decision making regarding customer service issues as per company policy.
  • Plan and promote special events for the gym on a monthly basis, using corporate marketing as needed.
  • Hold weekly department meetings which include Operations Supervisor, Gym Sales Manager, GGX group exercise Director, SFM & FM personal training Director, Child Care Director (if applicable), and Maintenance Supervisor
  • Inspect facility daily for cleanliness using the gym daily walkthrough list.
  • Responsible for ensuring that the facility is clean and operationally sound.
  • Ensure the functionality of equipment and physical plant with the maintenance department on a
    monthly basis using the maintenance checklist.
    Sales Duties:
  • Establish and maintain the company protocol for sales tours and price presentation.
  • Establishes and maintain an active referral system with the sales team.
  • Develop and retain corporate client relationships through the sales team on a monthly basis
  • Oversee the Sales Manager in the hiring, training, and development of the sales staff.
  • Helps generate sales leads through Company-sponsored (walk-ins and TI’s) and employee-sponsored (outreach and promotions).
  • Through the Sales Manager motivates the sales staff and monitors their production levels by
    using the established protocols and sales systems.
  • Attends daily production meetings with the sales team.
  • Audit sales team on a monthly basis in coordination with corporate marketing Manager.
  • Maintain an acceptable level of personal production.
  • Reviews monthly schedule of training, sales promotions, and department meetings.


  • College degree with 5 years experience in a gym preferred.
  • Must have a positive attitude and be able to motivate staff in a positive manner.
  • Possess good leadership qualities.
  • Possess strong motivational, communication, team building, and training skills.
  • Be self-motivated and strong organizational and management skills.
  • Ability and experience in effectively motivating and managing an entire staff of employees.
  • Be promotionally-oriented and have the ability to direct sales through company-required outreach programs.
  • Must be able to take direction and adhere to Company policies, as well as apply company policy consistently in the gym on a daily basis.
  • Must be willing to learn and adhere to new systems as Company continues to grow.
  • Must have a thorough understanding of facility operations as defined by company standards.
  • Comprehensive knowledge of all facility operational, sales, and management systems.
  • Proficient in the use of all software programs that are utilized at the facility.
  • Successfully demonstrate leadership of effectively running staff meetings.
  • Attend and participate in GM/Area meetings as invited by the corporate office.
  • Must have successfully participated in all sales training activities.
  • Must have a thorough knowledge of front desk operations and the contents of the Front Desk.
  • Training manual.
  • Demonstrate understanding of the Daily Sales Stat report and its contents in regards to achieving overall gym goals as well as affecting positive change in weak performance areas.
  • Must be able to successfully pass all testing requirements including gym tours, telephone inquiry, counselor planner audit, guest card audit, lead box/bowl program, referral program, and corporate outreach program.
  • Thorough understanding of all company policies and procedures.


Willing and fit to travel for business purposes such as going to other company branches to introduce a new system, training abroad




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